If you have your leaflet distribution under control – that is you know they are going out to the right houses and in the right volume then – and only then, is the time to work on the actual design in detail. Well, of course you have to have some leaflet to be handing out first but here we can just take a very obvious basic design. What is it? How do I get it? How much is it? What are the benefits? How easy etc. These things with perhaps a nice graphic and all very clear and easy to read are a great first step. I’d never recommend starting with a fancy or complicated leaflet design as it just introduces too many variables.
You do need to run trials on a fairly regular basis – not only to keep looking for the better design but to pick up when your market changes and the old button is worn out and you need a new one. Depending on your business this could be decades or it could be weeks! You’ll hopefully know which applies – carrots were likely “fresh and crunchy” in Victorian times too but a Nokia 3010 would be considered ancient!
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You create and submit your profile page. There are several websites out there that allow you to introduce yourselves in details and tell your readers who you are and what you do. On Facebook, LinkedIn, EzineArticles, Google Plus, and many other sites, this opportunity is given to the account holders to present themselves. Web copywriting peculiar to this type of content could help you tell a lot in a few words.
Consider that the quality of the leaflet design plays an important role in the conversion rate. For example, the difference between 0.5% conversion rate and a 1% conversion rate will mean that one leaflet converts at 5 leads per 1,000, whereas another will convert at 10 leads per 1,000, which makes a lot of difference. This will all be down to the quality of the design and call-to-action.